Amacx x KNWU
Amacx is proud to partner with the Royal Dutch Cycling Union (KNWU) as its official sports nutrition partner. This collaboration began on January 1, 2025 and will continue through to the Olympic and Paralympic Games in Los Angeles in 2028, a milestone year marking the KNWU’s 100th anniversary.
Through this partnership, Amacx supports cycling performance at every level, from elite competition to recreational sport. By working closely with the KNWU, Amacx is able to test, refine, and develop sports nutrition products under real training and racing conditions, ensuring reliable fuelling for cyclists across multiple disciplines.
Supporting cycling performance through sports nutrition
The collaboration between Amacx and the KNWU focuses on improving access to simple, effective sports nutrition for both top-level and recreational cyclists in the Netherlands. Amacx provides a wide range of sports nutrition and supplements, supporting carbohydrate intake, hydration, and fuelling strategies tailored to the demands of cycling.
Together, Amacx and the KNWU also contribute educational content to help cyclists better understand sports nutrition, fuelling, and performance, including articles and resources shared via platforms such as the Fondo app.
What our partners say
Daniel Heijne, Chief Commercial Officer of the KNWU, is looking forward to the collaboration
"With Amacx, we are bringing an ambitious and innovative partner into the house that perfectly matches our vision of supporting performance at all levels. Together, we not only want to provide our top athletes with the very best nutrition, but also inspire and support recreational sports. We look forward to going through this process together."
What our partners say
Gino Vierhouten, CEO of Amacx, adds
"The collaboration with the KNWU is a fantastic opportunity to use our knowledge and expertise for the further development of cycling. It is our mission to help cyclists of all levels achieve their goals by making the use of sports nutrition accessible, we are proud that together with the KNWU we can contribute to performances at world level and beyond."
This partnership reflects a shared ambition to strengthen cycling performance through accessible, evidence-based sports nutrition, supporting the sport’s growth toward the 2028 Olympic and Paralympic Games and beyond.
